Market & Operations Research

The Market and Operations research unit of Business Process Design Limited focuses on systematically gathering data about people, companies, institutions and markets. The data is then analyzed in a professional and statistical way and summarized in a report which is then given to our highly regarded clients to enable them make informed decision about a target market and audience. BPDL helps business owners to make informed decisions about a company’s entry and exit strategy, operations, and potential customer base and route/transport optimization.

Most foreign companies who are eager to explore opportunities in the Ghanaian market lack the requisite business intelligence and basic market and operations research to enable them make informed decisions. Lack of data relating to market size, potential customer base, pricing mix, specific industry dynamics and level of government as well as business operating permits, tax and other investment related decisions is making entry of foreign market into the Ghanaian market very difficult.

With a highly skilled social research team who has conducted numerous researches at the doctorial level, BPDL is well positioned to deliver scientific market and operations research report to aid potential new market entrants and existing companies to its esteemed clients.

Business Process Design Ltd usually conducts both primary and secondary market and operational research employing various scientific tools. Our primary market research which is usually recommended for companies seeking to enter under-developed market in Ghana involves acquiring lots of open ended data from as many research participants as possible to better understand opportunities available in the specific industry. BPDL employs the use of Surveys, Observation, In-depth interviews and Focus groups to gather comprehensive data related a target market. BPDL then employs the use of SPSS and NVIVO to scientifically analyze the data relating to a particular target market.

BPDL usually recommends to its clients to opt for research that employs the use of secondary data if the client wants to understand the nature of an existing industry, industry trends, forecast, and dynamics of a specific industry. BPDL’s secondary data source includes trade journals, government reports, and statistical service reports individual financial and operational performance of public companies, Ghana Statistical Service and numerous industry specific website. We also employ the use of business intelligence to ensure that accurate, timely and reliable information is presented to our clients. Some of clients that BPDL has conducted market research for includes;

•  SBS Aquafina Ltd
• Northcott Global Solutions, London
• Zenith Hygiene Systems Ghana Limited
• Blue Financial Services Ghana Limited
• Bid Aidoo Construction Limited
• Transfield Solutions
• Stark Energy